WEβRE ON
A MISSION
THE BIG QUESTION
THE BIG QUESTION
WHAT IF YOU COULD
CHANGE THE WORLD
BY CARRYING A BAG?
WHAT'S WRONG WITH ADS?
WHAT'S WRONG WITH ADS?
THE PROBLEM π
MORE THAN $1TN WILL BE SPENT THIS YEAR ON GETTING OUR ATTENTION π°
BUY THIS, CLICK THAT - ITβS EXHAUSTING. SO, WE ZONE IT OUT. THE LESS WE CARE, THE MORE ADS THEY RUN. ITβS A VICIOUS CYCLE.
BRANDS ARE HURTING TOO. ESPECIALLY THE ONES WE NEED TO SUCCEED. THEY CANβT AFFORD TO KEEP SPENDING - OR THEYβLL DISAPPEAR π«₯
THE SYSTEM IS RIGGED AGAINST PEOPLE AND BRANDS. ONLY PLATFORMS WIN. SOMETHING HAS TO CHANGE.
THE ANSWER π
WHAT IF THAT $1TN COULD BE USED TO MAKE THE WORLD A BETTER PLACE?
WEβRE JOINING TWO COMMUNITIES - PEOPLE AND BRANDS - TOGETHER TO TRANSFORM ADVERTISING FOR GOOD π
BY ADVERTISING ON RAZE BAGS, GOOD BRANDS GET THE ATTENTION THEY DESERVE AND REWARD PEOPLE DIRECTLY FOR THEIR ATTENTION.
AND WE PUT AD MONEY BACK IN THE PEOPLEβS POCKETSβ¦NOT PLATFORMS πͺ
OUR FOUNDERS
OUR FOUNDERS
A STORY OF TWO
BROTHERS π€π€
RAZE WAS FOUNDED BY TWO BROTHERS - BEN AND CHARLIE AYRES (THATβS US β)
A TRADER AND A SALESMAN, WE CAME TOGETHER TO FIND A SOLUTION TO THE $1TN PROBLEM IN ADVERTISING π£
RAZE HAS BEEN THROUGH MANY DIFFERENT IDENTITIES THROUGH OUR PAST SEVEN YEARS BUILDINGβ¦BUT ONE THING HAS STAYED THE SAME...
WE BELIEVE THAT PEOPLE, NOT PLATFORMS SHOULD BENEFIT FROM ADVERTISING - AND GOOD BRANDS DESERVE TO SUCCEED.
AND WEβRE COMMITTED TO MAKING THAT HAPPEN π